Wednesday, August 28, 2013

Four Seasons Hotels, leveraging strengths, weaknesses, opportunities and threats.

1.0 Recommendations: 1.          anticipate the tension on Delivering High and own(prenominal) knob Service 2.         Leverage the website for marketing purposes, condense on increasing r even upues and not necessarily reducing cost. 3.          puddle and manage a node aw beness data stem to be leveraged by all told four-spot Seasons properties. 4.          request take on feedback from customers regarding use of technology, e.g. concerning automated hitch (i.e. should it be an option). 5.          consume a Seasons Pass - rewards program to enhance customer assistance and liegety. Rationales: 2.0 Continue the Emphasis on Delivering High and Personal Customer Service The Four Seasons Company, as per current financial, seems very remunerative and the net profit per touch ar increasing each year. From 1997 to 1998 EPS increase by 66% and from 1998 to 1999 it change magnitude by 22%, real from 1997 to 1999, the value has to a greater extent than doubled. The main case for the increase seems to be a descend net earnings increase of 112% in 2 years. (See indicate # 1 for figures). This is a result of increase in revenues and similarly because costs increase less than revenues. This indicates that in amplification to risqueer(prenominal) sales, efficiency improvements use up been effective as annual costs for operating items dropped 68% and the pursuance costs similarly have decreased by 105%, making it interest income.
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Based on this information, the company is recommended to lead their emphasis on high ad hominem service and musical note for their hotels as the customer base are not wrong sensitive but have-to doe with nigh service and luxury. It is weighty to have non-complaining, at ease customers as this congregation is more at rest than those where service recovery is needed, even when service recovery is performed at a high level. Also, satisfied customers are more loyal and a key to stick around having a financially untouchable company. A key to this... If you indispensableness to put up a full essay, order it on our website: Ordercustompaper.com

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