Business Model of Iglu.com

Executive Summary Business Model of Iglu.com: Before Iglu.com started, the grand majority of move trips/packages were offered by circle operators (76% of the market for UK ski holidays) who were unable to tap into the chalets in atomic number 63 due to their fragmented nature and scale inefficiencies. Iglu absorb technology (internet) to overcome this and increased the size of the pie and created a lash for itself. Earlier, only 25% of ski holidays taken were self-organised as travellers odd freedom, flexibility and good value for money. Iglus patronage model provided a solution to these travellers. Tar gear up Customers (Who) and Products Offered (What) Iglu offered skiers an election to create their own ski packages. Iglus business model pore on customers that can be divided into two categories: Occasional, contrasted skiers who typically relied on packaged expedition operators but cute to discover new places and the more(prenominal) give away skiers, living clos e-set(prenominal) to the mountains to assemble their own holidays in strange areas. Marketing and sales Proposition (How) Online depend facilities alterd skiers to match chalets and local anestheticities as per their needs. It offered more options to consume from, advantage of lower prices for last minute accessibility and streetwise status on availability. Skiers were made aware round Iglu.com instigant through online advertising using Internet attend to providers, portals, exoteric relations and classified advertisement.

Trade shows, sponsored ski and snowboard teams and events to crap awareness among chalet ow ners were organised. Through the website it ! also offered cheaper promotions for chalet owners as well relation to local agents and classifieds. Lot of investment was made on the website design, database charge so that it was user friendly and customer can considerably search all the chalets available; re-configuration and system integration was through with(p) to enable chalets to interface with site; and IT systems to interface with call... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper