Case Study: Starting a Food-Supplement Company

Case Study: Starting a Food-Supplement Comp whatsoever In the eluding study regarding the food-supplement company, I have come to the destruction that the play this company be using are operatorpirited establish on modern moral analysis. The two primary(prenominal) relinquishs in this case study that I will subdue on are that this company is practicing deceptive advertizing tactics and fictionalization to its adversarys. The first issue with this company is that they are publicize a mathematical product, Knees Forever, and making irrational claims that it deal help with knee-joint problems. The bet on issue is that they are be to their competitors nigh competing with them. The first issue is that this company copied a competitors product and announce it deceptively. They are advertising the product, Knees Forever, as a supplement that helps with knee-joint function. They are making this claim base on the ingredient, glucosamine, an ingredient proven to help with knee-joint function. While they did roll a tiny check of this ingredient in their product, they knew it wasnt enough to have any effect on knee-joint function. make false claims about your product and knowingly advertising it, is immoral. shoddy advertising is the use of false or misleading statements in advertising. This violates the respect tenet.

As advertising has the potential to persuade the great unwashed into purchases that they might otherwise avoid. The proprietor is treating the consumer as a means only and not as end in themselves. On Kantian grounds such(prenominal) adverti sing violates consumer rightfulnesss to rat! ional self-determination, their autonomy. Deceptive advertising is also an pillowcase of a nonuniversalizable act. They are blatantly fable about the benefits of their product. The principle of universalizability asks if you can will your maxim as a constabulary for every cardinal. If so, then its the right thing to do. If not, then its not. If all advertisers lied about their products and the benefits of them, then no one would ever believe any...If you privation to get a in full essay, order it on our website: OrderCustomPaper.com

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