Fcuk Swot

swot Analysis inclined(p) for Prep ared by 2 family 2008 Introduction I surrender created this SWOT analysis on French linkups Regent St. branch. I have identified and discussed the strengths/weaknesses of the line, and examined the opportunities and threats it may face. Strengths French club targets a devise-oriented node typically elder 18 35 and produces fashion-forward, tumefy made, on trend, accessible clothing. Positioning is in the stop number end of the mass commercialize so that pricing reflects the beneficial quality and fashion element of the offer.It is a well- hunch overn smear that all young adults can identify. The trademark holds a large share of the competitively priced clothing industry, with a large chief city they are able to advertise and market the products on television, Internet and large billboards crossways the globe. During my visit in the Regent St. branch, I show a nice, clean and well presented inclose. The strong shop window invites for a quick browse. The good lay come on gives grate opportunities for situation best sellers, untried collection and add-ons. most(prenominal) of current trends are presented in the new collection.Very good designs in womens pay satisfying distinguishable tastes and needs. effectual merchandising in womens firmament, good stock presentation is giving big(p) ideas for matching items and for whole outfits. Good avow from classy to casual. Staff has good a product knowledge. Management seems committed and confident. cozy shopping ambiance. Down stairs cashbox area good selling point. The arrangement offers a wide range of customers. (high footfall) Weaknesses myopic plectron of mens wearable. custodys Visual merchandising is non as strong as the womens, although in the shop window they were presented better so the ladys.Unfortunately I found the mens area half(prenominal) as effective as the womens. I know most of the companys profit is coming from womens wear but I think thither are a lot of capableness drop male customers out thither and a little second gear more focalise on mens wear would bring them in more often. guest service During my visit I was approached in wizard case after 15 minutes browse in the store. The provide seemed demotivated and there was no interaction with customers on the shop degree nor by the till. After trying on an item wasnt offered a different color in the equal style, a different style in the same color or an add-on. Lack of selling techniques) Also I wasnt sure about witch items are on sale or where can I discern them and they are quite hugger-mugger so found it a bit difficult to identify them. (Lack of promoting sales in store) Staff left their functions unattended release no possibility for me asking for help. (Lack of guardianship to the shop floor) Stores internal needs a refit with a trendier design. Changing room on the world floor is tight and during peak hours right disappointment f or customers. Kids discussion section upstairs easy to miss out for customers who dont even know theres a selection for kids. strand floor till area unforesightful of add-ons, found just a small box of bangles. Opportunities More module meetings and training on selling techniques, customer service, customer relations (keeping regular customers is one of the first priorities). Doing role plays during quiet generation to build confidence. Customer service checklist double a week monitoring lag performance with regular feedbacks. (constructive criticism. ) More squad spirit. On the maping plan assign staff to sections so theyre responsible for it for the day. owing(p) visual merchandising opportunities due to store layout. Monitoring sales week by week and merchandise accordingly. Staff (Men mostly) wearable latest trends this way giving examples for customers what to visit for. Sales assistant whos salutation customers by the entrance promoting sales or at least inform custom ers where to find items on sale and the new collection. Because of the fix lot of tourists are visiting the store, they are a good amount of electromotive force sales. (With the right atmosphere and service its easy to get them spending).Under the stairway in the mens section is a good area for placement better selling products because that is the only signature what you can see from the upper level when youre looking down if theres more to see downstairs. Ground floor changing room more organized and approachable. Local competitors have poor products. Can surprise competitors. Threats Customers leaving store without purchasing an item. Theft (Staff not gainful attention), high stock loss. Loosing regular customers and potential regular customers. High staff turnover. distressing reputation among customers. &8212&8212&8212&8212&8212&8212&8212 fcuk fcuk