Condenssed Milk in the UAE

Sumeet Mathur, Marketing Director of FrieslandCampina Middle east says For more than 50 years, Rainbow has been synonymous in the region for great penchant and high tincture dairy products. This is an outcome of continuously developing naked as a jaybird products that fit the gustatory perceptions and needs of consumers in the Middle eastward. The new pack has been founded as a result of extensive consumer understanding and research. Sweet dishes incur a in truth special place in the food habits of the regions consumers. angelic Condensed milk is an natural ingredient in several of these sweet dishes.However, the process of using Sweetened Condensed Milk, from a tin, is inconvenient, leads to storage problems and a lot of wastage. The new Rainbow Sweetened Condensed Milk in a squeezy pack, on the other hand, is easy to pour and is resealable to encumber wastage. It offers consumers a more practical and economical alternative to the usual tin. The launch campaign includes hea vy consumer activation on TV, through radio competitions, outdoor, consume in supermarkets and on social media. In addition, at the store level, modernistic point-of-sale material and a unique merchandising tool have been developed.The focus of the campaign is to clearly communicate the benefits of the new packaging so that consumers enjoy the process of making the dessert as much as the dessert itself. RAINBOW fortunate evaporated milk launched Now add an irresistible taste to your tea The new product is the latest addition to Rainbows evaporated milk mental image that already includes Original, Cardamom and Light variants. Produced using the best quality fresh cows milk from farms across Northern Europe, Rainbow evaporated milk is made to utterly complement the tea drinking habits of consumers across the Middle East.The launch of Rainbow Gold is evidence of the companys continuous efforts to evolve and bring suitable products that match the ever-changing consumer demands acro ss the region. Announcing the launch, Maurits Klavert, Managing Director of FrieslandCampina Middle East, said Rainbow has been in the region for everyplace 50 years offering quality dairy products that have pop off a way of life, handed down through the generations. Now is the period to enrich and uplift this experience. As part of this endeavor, we are delighted to tuck Rainbow Gold evaporated milk. We are sure tea lovers in the Middle East will enjoy its richer and tastier appeal.