Ethnocentricity Essay

The cultures of tribe in different countries can affect the trade strategies that a guild will use as it enters vernal multinational markets. The company has to consider vary many factors of the new international, market place, well-nigh of these are political factors, social factors, economic and technological factors. Looking at the social cultural factors ethnocentricity is a major(ip) factor curiously if the new marketplace is in a country with diverse cultures.This is a major challenge because near of these the dandy unwashed hold so much to these cultures that it is real difficult to make them adopt your harvest-home and your marketing strategies. To enter a market like the Japanese market one must see to it that they do not consume separate growths like pork as an example because thats some of their cultural beliefs This means that in send to enter such markets one has to understand the practices of the people in these regions, their cultures and separate influ ences like customs ethnic differences attitudes towards the growthions or services e. . c.The cultural activities of these people desires and their likes and preferences, these equip the individuals of the communities with certain value systems and on the other pass fix individuals and the community to comply with certain demands and participate in certain activities. In U. K for example a large population like football and most of them are at least attached to teams in their neighborhood i. e. Manchester Everton etc. This should be used as a good state for marketing products and distribution.Britons also have other tastes and preferences that differ with other people i. e they are not all that attached to rap medication unlike the Japanese and Chinese who have their indigenous types of music the British like rhythms and blues. Some of these diverse likes and preferences will affect the planning and the channel of distributions that will be used. The Japanese people for exam ple produce most of their goods especially electronics locally using cheap labor and locally visible(prenominal) materials making it hard for a foreign product to penetrate that finicky market.This should be a challenge to the marketer to introduce products that are lofty I this particular market and price them lower than the competing brands and use bustling distribution systems by the use of many levels of distribution probably the tercet level distribution channel i. e(manufacturer wholeseller-retaillet-consumer) so that the product can cave in all people in the target market.The French on the other hand are the direct opposite of the Britons in culture and therefrom in determine to penetrate the French market a company should adopt products that have some attributes attached to them i. e social classes. This is because the French culture is that they believe that they are way above the rest and that their finish is the best hence the type of product that fits them is a prestigious product hence to penetrate this market there is need to position the product ahead of the rest as a market leader.In order lure many people to adopt the product. Ethnocentricity has also a great impact on the type of media to use in communication of the product preferences to people of diverse cultures i. e the way the company will denote its products and services in Britain will be different from the way the product will be advertised in Britain and the advertising media to use. The advertising medias cheat from print visual, auditory sensation- visual, billboards and small adverts done in between movies i. in between football matches. In France and Britain the best media to use are the print media and audio visual like T. Vs. However, billboards can also be used especially if they are to be set up in roundabouts in towns to move the people on the product. China and Japan on the other hand need entirely advertisements over the Radio because this is the best media to reach a large number of people.