Avon Marketing Channel Essay -- essays research papers

History of AvonAvon was founded in 1886 as the California Perfume Company by a mass salesman named Mr. David McConnell. He got the idea of opening this company when he discovered that the flush oil perfumes he was giving away with the books were the primary reason hatful were buying his books not the book it self.In 1914 the first international affair opened in Montreal, Canada and in 1916 California Perfume Company first incorporated in New York State and by 1964 Avon stocks have been listed on New York Stock Exchange.The company changed its name to Avon products, Inc., in 1939 by the unexampled president of the company the son of the founder after the river that runs through Stratford-On-Avon in the English Midlands. The name is a tribute to McConnells favorite playwright, William Shakespeare, who hailed from the town.From only $ calciferol revenues a day, which was recorded for the first time in December 1897, in 1920 the companys revenues reached $1 million a year and by 1 972 it reached $1 billion for the first time. In 2004 the total revenue of Avon was $7.7 billionsIn 1999Avon names its first-ever young-bearing(prenominal) CEO with the appointment of Andrea Jung in November and in 2001Avons Board of Directors elected her as the companys first female Chairman of the Board. She is one of five female chief executives of Fortune viosterol companies, and is one of three holding the titles of chairman and chief executive. Facts about AvonAvon is the worlds leading(a) direct seller of beauty and re...