POlitical Campaign Advertising Essay -- essays research papers

Since 1952, television has compete a major role in chairwomanial preferences. Television allows candidates to tense up a broad number of tribe, and soulalities, to economic aid push along their campaigns. Campaigns help the candidates barely as much as the voters. The candidates get to be identified, and cognise to the voters, and the voters get to hear and see how a specific candidate identifies with their inescapably and indispensabilitys. The surmount way to get this information out there is with the most used form of media, television.When candidates develop a plan of contend for campaign advertising, they tend to aim for at least four types of commercials. unrivalled form or type of commercial is those which gip on the fears of countrymen. solicitude is a nigh(a) emotion to play on, if your opponent is unknown or untested nationally. Instill in fear of the opponent is a honorable way to gain the upper hand in an election, because if people fagt feel their pre gradientnt can make safe and brisk decision, nine times out of ten they will not unavoidableness that person in authorization. In the past the fear factor, made people consider what if? And in return they start to second guess who they want in office. In the election of 2004, the bush campaign ran an advertisement whose contract was to act on the fear of Americans. The bush campaign ran an ad entitle Finish It (1). This ad intended that the war in Iraq was necessary, and needed, and if John Kerry was elected to office the harmful acts against America would go unpunished. I didnt particular comparable this ad, but I think the message was clear and a exercise set of Americans identified with this ad. The impact of this ad, caused myself and many others to think, that if we elect a new president in war time, what would happen to the people in Iraq, and more importantly what would happen to the troops.Another type of commercial that campaigns look to run is the material peop le ad, or the ads that show the candidate to be just desire everyone else. These ads are used to connect with the people, and show how a candidate get in touchs to the need and wants of everyone. When people get the feeling that a candidate can relate to their needs and wants, they lean more toward supporting that candidate. Campaigns allow the candidate to commit out to prospective voters and get the issues o... ... there attitude. On the republican side you had an overwhelming amount of ads that made Senator Kerry seem like a person who you could not trust, and a person who only looks out for his own best interest. Where as on the democratic platform you have ad that show Americans rallying together, you have ads that appeal to a sensitive, family oriented nation that just want to feel safe and secure. The democratic ads are warm and caring, while the republican ads are cold and stern.Unlike ads of the past the ads displayed in the 2004 election were heavily focused on infor mation and factual content. The voters are pressure to make a decision on war, foreign affairs, and military issues. The kitchen range and focus of the ads form both political parties were mainly to get voted in the ever so popular electoral swing states. I think the ad were obviously effective due to the outcome of the election. Political ad make all of the difference when it come to those state who are on the border and you never know which way the electorate will vote. And Negative ads play an even bigger role because people always forget the good things about a person and always remember the bad.