The marketing mix is a marketing tool. It is a checklist, which focuses

The grocery storeing mix is a marketing tool. It is a checklist, which focuses attention on the main marketing activities in which a family needs to carry outUNIT 9 MARKETING MIXThe marketing mix is a marketing tool. It is a checklist, whichfocuses attention on the main marketing activities in which a firmneeds to carry out its marketing strategy. It consists of the four Ps(product, price, advancement and place). Product (including range of pack sizes, flavours and colours) Price (pricing strategy and pricing method) progress (branding, advertising, packaging and sales promotion) Place (distribution channels and seeking shop distribution)Managers visualise at these areas and decide what marketing actions need totaken. For effective marketing individually area needs to be considered. Theactions taken must work with severally other. A successful mix will achievemarketing objectives and customer satisfaction.The most important element of the mix is the product. Good marketing d oer developing products that fit the market. It needs to be designedto meet requirements of the bespeak market, which is probably achievedby extensive market research. The design must support pace with marketchanges.Once the product has been chosen, the other elements of the mix endureclearThe price must be suited to the seat market and to the image of theproductThe promotion must be through the media that the target market watchor readThe place should be the ...