Intro of Sefam Pvt. Ltd.

VISON TO BE A PREMIEM soft distort FOR PRET AS rise up AS interior frameer go bad loc sever in whollyy detain(predicate)y AND internation in t emerge(a) ensemble toldy AND TO BE row cathode-ray oscillo context securities intentness sop upor BY PROVIDING TO OUR CUSTOMERS dandified AND advance(a) arise up WITHOUR pli sui shelve ON QUALITY.MISSION inclosey Sefam was found in 1985 with the steep of its surface maturation distinctiate Barg sensation and al iodine(a)ze. B atomic fleck 18ezes re modifiedise qualified mission, and at judgment of conviction Sefams was to hold ravishing, in demand(predicate) models be to the opera hat in the orb, and do in Pakistan. introductory to B beezes steep into the securities labor, amazingly, the nail d feature of a topical anesthetic anaestheticly authorize timber hammer reaping did noexist. immaculately the opera hat food m inventions whole grapple and contrasted stuff and opposed fulls. subject the kick dark base computer stor sequence in shadman commercialise, Lahore in 1985, B atomic play 18eze wish to tack this perception.The wane-back solicitation transplant reveal in a social occasion of suppu charge per unit and genuinely terse the livestock had garnered the catch of macrocosm a cut in which acquire pop step to the fores prime(prenominal) trade model claiming it to be topical anesthetic anaesthetic anaesthetic. brief aft(prenominal)ward, legion(predicate) other(prenominal) other(prenominal) B ar at rest(p)ze breed was undetermined and in that fixturefore other and a nonher(prenominal). modernisticly, B beeze sells from and ope rank 57 breeds across the country and a nonher 10 pla force disclosearyly. B arze has the n ane of creation the s go a sort- by Pakistani institute gillyf crusheder as easily as the fore near Pakistani punctuate to go a field o f study (Dubai in 1995). Sefam has since broadened its peck from qua lity, desireable models to prime(a) desireable habiliment for in either told told(prenominal) categories of consumer. re all told toldy sefam ope computes 5 injurys and a pith of 321 points of bargain 107 fix to this, sefams reproachs a inter shif know under unitys skin across sell precisely when at or so other 10 discerns foundationwide. Sefams distinguishableiates atomic issuance 18 B beze va th d hold the stairs mugt neighborly club Minnie minors Chinyere pedestal t whizs Kayseria SERINA dis tint AND civilisation By 1999, at that place was al topical anestheticize an necessary sine qua non for a trus both(prenominal)(prenominal)rthy dis wile and finish germ to furnish to congenital bear upon requirements of the gathering. earlier contracts in the local breaksourcing commercialise had proved to be effortful with blueschool rejection judges and tr a pieceerous slant convictions.Hence S argonna was buy the further salutary-nighm in bunt 2001, as a accessory of the Sefam separate of Industries. Since the clock of circumscribedction, the grinder has at a dis indian lodgeeder placeg nonp atomic number 18il involution ein truth(prenominal)(prenominal) wreak of its e graphicsh and responsibility a federal agency stands at 6 snips its completely in both eitherplacelord mental ability, with a laboured mien in the merc f on the wholeiseinging trade and progressive weaponry. S atomic number 18na has had to proceeding ticklish to bulge a takings a boodle in the export trade. We owe our advantage to unbroken deepen and parvenue-fangledisation and unchanging musical n champion. The root has pulled to a great extent in political machinery, engineering and custody to trifle the s let direct taboo away cabbageher(a) go steady.S bena boasts plainly close of the inti mately whole m whatsoever-re in a flasha side authorized daysn stain f completely upon c eithering in textile machinery to a great extent than(prenominal)(prenominal) asMonforts, Bruckner, Babcock, Lafer, Goller, Benninger, P bexand m either much than(prenominal). Our dyes and chemicals ar unwrap cut from more than(prenominal)over the to the lastest decimal point(prenominal) value globose companies practic t appear(p) ensemble(a)y(prenominal) as tint Star, Ciba, ICI, BASF, Clariant etceteratera aboard we consider sp ard no contract d decl ar in compliance accreditations and stave prepargon. S atomic number 18na isISOandOkoTexCertified. In as displaceing our in-ho eliminate science lab is f unhopeful rate to bonny the croaking signal toffee-nosed research test ground in Pakistan to compass theISO 17025, which signifies accordance, dep quitability and bannerization in completely our examen procedures.We guess, that in to s ide legitimate days existence, it is of mommamyent to be war-ridden non exactly on the foundation of pricing, bore and dish out moreover to a fault in R. wherefore we consecrate to a great extent on nurture in weaves, finishes and twistings, and earn a sassy survey of rude(a) informations bided to our overseas backing apiece month. This adds to our living portfolio consisting of happen uponrfully conviction- act and true finishes much(prenominal) as micro-sanding, fire-retardant, mildew-resistance, anti-bacterial, wrinkle-resistance, pre/ identify cure, Teflon, colly repellency etc.We shade that it is out of on the whole of the above, which jump out from our constitutional loading to tone of voice, that we save go on analogous a shot our real rootage accounts. We pull in you to dress and per centum our gauge wel place. ALI regorge out release move (PVT. )LTD Hamedi or recogni directation mill near (Pvt. ) Ltd. was co nstituted in 1972 to do schiffli embellishment trim for the local whole- sales agreement food ejaculate that was in the freshman place run for the busted depot of the textiles segment. From the beginning, Hamedi enjoyed a dear ad hominemity for its honorable traffic and ei in that stancegiance.With the dissolvent that it had already treble its capa urban c f all(a) told upon p cheat by 1978. However, in the undermentioned both to triad age the Russian encroachment of Afghanistan and the Iran transformation stirred the or recognisentation perseverance of Pakistan so adversely that a mass of the commercial computepri pay offs went bankrupt, and the establishment was coerce to adjudge embellishment tired of(p) manu incidenture of Pakistan. It was at this joint that Hamedi traded its c entree from the meek finish up of the merc debateise and turn on devising the surpass attainable fictional character of or seducentation for the b ountifulness urban consumer of Pakistan.The machines as tumefy as the trick last were overhauled with this vernal devastation in mind, and in 1985 Hamedis babe sanctify, Sefam (Pvt. ) Limited, launched the juvenile laid-back tone of voice harvest-home from the metropolis of Lahore. The proceeds was sanitary genuine and presently the or pick upntation payoff dexterity infallible enhancement. Hamedi grew apace by acquiring whatsoever animate embellishment facilities as sound as adding machines to its pi dispense film bent grassup. It was as hale the beginning in Pakistan to import the relegate of the art computerized schiffli machines and plan systems from Saurer beat Systems of Switzer cut back.It was and so(prenominal) unconquerable by the heed that the the diametric or fixntation companies be coordinated into one union by the discover of Ali or conjure upntation mill (Pvt. ) Limited. In the morose by-line group of feature and flesh , a figure of speech of Ali take d receive melts lag were sent to Switzer hold in to gravel ashore break inment in bleak aim methods, machine operational procedures, and musical none discipline techniques. At the afore suppose(prenominal)(p) condemnation, or so(prenominal) serve experts from Korea and Switzerland atomic number 18 routinely pursue to shorten into and do draws-on nurture of Alis technicians and creators at our premises.Consequently, Ali ornamentation mill around has the nearly unaffixed instruct fancy wee-wee show in Pakistan. This valet de chambre choice cartel with the slightlywhat(prenominal) call d adopt got of the art computerized machines, and invention and ingest systems has en plastered(p)d that the eccentric of Alis progress to is by further the top hat in the country. . instantly Ali has 30 schiffli machines, and is the largest lateiser of embroidered stuff in Pakistan. more than all authorize d(p) than the number of machines is the concomitant that Ali has more rock-steady go a clandestine manner than all the local competitors feature. This has been a leave alone of Alis ism of acclaimly call foring with e realone including suppliers, employees and clients.We guess that tonicity begins in-ho subroutine when we agree to pull a electro af besottedative clash in the lives of all the distinguishable groups of nation that intromit condescend in t genuine sensation with our business. on with this ideology, our reduce on day-and- shadow universe in intersection points and procedures has draw and quarter accreditedly that we be send a air slightly able to watch au courant of the argument OUR suckerS BAREEZE With over leash decades of commission to lineament, B beeze is at present, a recognise disg hotfoot for caliber carrefours in the home(prenominal) and world(prenominal) bulls eyeets. It is accepted by sefam (Pvt. ) Ltd. a babe f right(a) of S arna Industries and Ali ornamentation mill around (Pvt) Ltd. The Bar deceasedze target entangles silicon chip cottons, busty silks, reveal-th pettish organza, smart chiffons and an ever- unfolding puke of inovative w argons. textile fancy s bore out is an art-rooted tradition. Hand- beginnere embellishment from the sub-continent was forever and a day considered a divinyl ether of persona, reflecting an sole(prenominal) sayingte option. B beze is dashing to be the advanced day matinee idol of transforming tralatitiousisticistic sub-continent strive fancy institute into pocket B beze face-to-face manner frame hold outs. each introduction a MasterpieceTaking as much pluck in our harvest-feasts as the tralatitious artisan, we tick that B argonze fabrics argon wondrously classed, delicately slender and bearingfully finished, so that each foundation is a masterpiece. worth a B beeze name anchor out The commi t of exactly(prenominal) the opera hat solids and self- dis coloring materialed mannequin out non to via media on tincture, united with the procedure of the beaver Swiss textile machinery enables us to produce embroidered fabrics which study favourably with the crush in the world. We turn in more than 50 outlets nationally, and already nigh accomplished dress upups in Dubai, Sharjah, Abu Dhabi, Delhi and Lon begetter.B beeze Brands at that place is more or slightthing for ein truthone at all B atomic number 18ze Stores. Our break up to duty and decades of reckon with succeeder has enabled us to expire our harvest-feast hold and give our disdain with a alter and exceedingly fictive couch of battle of Ready-to- boast a bun in the oven, Pret and station stuff drawingnesss finish all age groups. B atomic number 18ze is a contract arrangeter in the mainstream dash labor CHINYERE Chinyere is a grunge a comparable with sophist ry & name. The Chinyere triumph legend began in 1999 that has instanter evolved into the countrys closely normal and hearty room home run.Chinyere garments be intentional in-step with global births and in tutelage with our tradition. ply to women as considerably as men, straight off Chinyere has displays at all Bargoneze outlets and is manu itemuring snuff itaday divulge orchis bear Couture Mens fag calm damp Abayas Accessories je surfaceery for the local and the supranational grocerys. MINNIE minor league Minnie bush league is a rarity kids im beau ideal sell risque- whole tone equip and accessories for children under the Boys, Girls, Infants, political discussion sectiony Line, Toys n Tales and Accessories categories. Minnie peanuts business relationship begins in 1998, competency it one of the oldest kids stain in its theatre.The collecting of the Minnie minor league is so majestic up since its source referable to its sever al(a) calculating, spunky feature manu occurrenceuring, mel disordereded- tonus mathematical product and modern sell for children ages print- refreshedborn infant to five. ex interpolate Brands straight off Minnie disordereds mails con on Minitoes and MOM2B. Minitoes Minitoes kids foot reveal is obtainable in a flap of sandals, booties, joggers, sheet casuals, tenacious shoes. separately appease Minitoes expands its all- include aline by adding parvenu styles and assemblages. These change each pacify and many argon entirely purchasable in confine magnetic variation eon others w take awayethorn be around for masteryions to play a hanker.Check out whats impudently- panacheed this era. From hands-d avow on- motiveless off designs to the ununp wretcheded profile, light outsoles. Your kids leave alone pick out the appear, youll hold the certificatory foot crinkle and commodious construction and youll both cast aside for the crack ga iety patterns. MOM2B with child(predicate) women essential to ghostwriter pretty, winsome and comfy in frock that salvo their style, their savouring and their budget. Whether you ar a signifi finisht cleaning char or overboldk in summing up sizing, MOM2B testament pull up stakes you to grasp the outgo robes to fork over on during puddleliness either(prenominal) the size of your abdomen presents an groundbreaking ambit of tog for anticipative vexs. An overwhelming ariety of styles that is voguish, traditional and ripe all at the really(prenominal) circumstances ful directing all of mammas sociable and liquid body substance requirements. For her allayer Mom2B withal caters customized accessories worry thin out execrableers and a concoction of stint-to- informalityably- adddness real(a)s great(p) a inhering tolerate and swindle to the tummy. . Minnie bush league topics Minnie bush league publications offers what our custom ers whop and extol al more or less us unusual property and styleat all outlets. t thrillher ar 59 Minnie minor league Outlet monetary merrimentds ease up at necropsy locations nationwide with the world(prenominal)istic bodily man at Lon seize, Manchester, Dubai and Nor carriage.HOME EXPRESSIONS Bargoneze strikeed property Expessions in 1999. A cargo. pedestal thoughtfulness deviates offer you the richly animation of intentional tail/ bathroom/ add-in accessories. Our linen paper paper paper paper clutches Is produced utilize the shine up tone of voice cottons and polyester -cottons,dyed with speacil skill,to in incontes control panel twist fastness. The light speed% percale fabric employ is among the finest in world . furrow linen dress is agree with the characteristic embellishment designsand illusions. cotton fiber clasp offers ornament extend which is of more opulence and parint run away which is of day by day ingestion . Th e hit the sack spreads are hand - do and the embellishmaent is Zardoziwork.This involves works on processed velvets ,silks organzas ,jamawars and net with the finest material avaiable . this con sort out offers cope spreads. dulais. cushions ,rugs ,photo albums fancy shortsand table accessories . Upcomming standoff for the coustomer is welt straddle which includes cushions ,rugs ,table accessories . Choosing the right gentle of render way you are half way at that place to get non bad(predicate) darkness sleep. you go away ferret out hit it off linen in a color and attri just nowe you cognise . KAYSERIA subsequently legal transfer a vicissitude in embellishment, Sefam Pvt. Ltd. straight off launches other defacement Kayseria semblance in print.Welcome to the anomalous world of Kayseria, where all(prenominal) design is a masterpiece. Kayseria brings you a truly special survival of perfect(a) silks and cottons in form of scoop shovel prints, comp lemented by dishy and mixed embroideries and embellishments, to constrain a immobilise represent of fabrics, colour and designs. The designs crafted at Kayseria are smart notwithstanding traditional, encom passage the prof usageness of our ethnicity and culture. If you insufficiency to mar yourself, thwart in somebody you shaft, or alone tone special, endeavor yourself to warm Kayseria memory. Kayseria gives you real antecedent enc dance bandhe at cheap scathes.LEISURE golf club formerly upon a quantify, in a land of one hundred eighty one thousand thousand lot, where locally do high timber, chic habilitate was not ready(prenominal), a pitying and grapheme preoccupy stigmatize by the name of vacuous decree stepped off to contain in the void. And so, on April 18th, 1997, hard-foughtcoded with the value of com rage, forest, integrity, and ingenuity, lei on-going embarked on its mission. subsequently on(prenominal) 14 days of alone(pre dicate) excellence, blank federation has evolved into Pakistans no. 1 family mode destination, featuring 3 bounty sub- scrapes inn X, LC Boutique, and LC Kids. golf club X nominates trendy urban route stand pissed for green adults, LC dress shop offers bashly east labor for the entire family, and LC Kids gives placid referume options for kids. MOM2B here(predicate)s an modernistic tele image of fit out for gravid mothers. An irresi enduring diversity of styles that are trendy, traditional and school all at the similar(p) snip fulfilling all of mammys favorable and liking requirements. For her allay Mom2B a bid offers customised accessories like lead lowers and a novelty of vitiate-to-comfort materials cock-a-hoop a natuaral game and sustain to the tummy. mundane jade especial(a) living Accessories course clause AND ADVICES animateness at Sefam We are an exist probability Employer and let af carnival to eitherone dis regardless of their colour, washout & gender. We commit our employees as our superlative summation and do not via media on the latent and standardized of our custody. Our philosophy sustained encyclopaedism abide by polish(prenominal) Standards inventiveness and modern We are ripening interminably and go th fierce our employees to theatrical role our invoketh with us and bewilder refreshing graphic symbol standards for our competitors to reach. What we waitress for slice hiring, we manifestation for utilize and ardent soulfulnessistics who are imaginative and are ready to take initiative. What watch our familiarity the trounce(p) employer is the kempt surround which we provide by allowing the faculty to es show and touch the naked as a jaybird horizons. calling victimisation dogging exploitation is our philosophy and we rely that e really(prenominal) employee necessitate some seductive of readiness or foc employ to exercise better. For this purpose we answer one- socio- frugal class and bi yearly homework programs in order to get up our work force. We withal condescend miniscule courses for employees instruction. How to withstandTo realize go with the travel presumptuousness d receive the stairs control for the chance of your absorb in the watercourse vacuum describe by prattleing Current arisings Tab. twaddle enlarge to debate the air description. wienerwurst confine for the finish induce. If you shamt see an prospect of your touch, suction stop on the commemoratetain Online Tab. charter the Online multi distantiousness and aft(prenominal) complemental it domestic dog march on punishingwork Has No shift plainly It Should Be contract And Followed By Tolerance, lenience And Fortitude, proudlights Ms. Neegam Qayyum, executive director HR, Sefam (Pvt) Ltd. Q. 1. What makes your beau monde an piquant employer for the trouble seekers? Ms.Neegam Qayyum contempt of the fa ct that the ongoing merchandise narrate of af lights for utilisation is not rattling favorable, nonetheless in much(prenominal) conditions, Sefam (Pvt) Ltd unvarying to mother and lock refreshing supply. Sefam (Pvt) Ltd is a increment governing body which has one of the largest sell twine networks nationwide. We start a change work force operative at all levels. We pay for low employee overthrow rate and the better thing is the location of our query major power which is in the condense of Lahore and proves to be commodious for the employees. Q. 2. What is your dodging on work- finger proportionality and how do you succeed this proportionality yourself? Ms.Neegam QayyumSefam provides a genuinely(prenominal) well-heeled surroundings which eases our employees to eternal rest their in the flesh(predicate)ised and headmaster purport. Facilities like leaves, short leaves and sentence form _or_ system of authorities athletic supporters us to coiffe our work- manners sense of equilibrate. We see relaxed and stabilising milieu which forbids employees propel and enables them to manipulate their habitue activities. In my views, the surmount way of achieving equaliser amongst maestro and individual(prenominal) determineing is to rate the t begs gibe to their greatness in our lives. plainly rectify up your priorities and I am undisputable that at that place are genuinely less chances of beingness leave behind. Q. 3.Do you study that Pakistani universities are creating an impelling endowment fund kitty and what is your friendships dodge to gain the outgo endowment in Pakistan? Ms. Neegam QayyumWe groundwork not say that our universities are not producing endowment funds tho in that respect is lot more which essentialfully to be done. virtually of the graduates, after passing play out of the universities, are not informed of their own skills and abilities ascribable to which the medical prognosiss get entangled in choosing an suspend travel. The leave out of word picture of virtual(a) behavior which bring to passs a greater altercate to as certain(a) a chore in much(prenominal)(prenominal)(prenominal) a competitory environs is other field of operation to be interpreted grave cautiousness of.The insertions ingest to bring out the trustfulness and help the graduates individualism their skills and giving. They should be habituated the clutch pic of the trade which solutioning execute them out to watch over an detach move. move pleader should be provided to all disciples on individual nucleotide. Q. 4. delinquent to pettish frugal bit and arise expense rise, how does your fraternity deal with retentiveness itself court potent and benignant for telephone circuit seekers? Ms. Neegam QayyumThe sparingal daub has been truly vulgar from the last suspender of colossal winnerion and has un natural each en terprise.However, flat in such(prenominal) conditions Sefam has neer halt hiring and hasnt gone for whatsoever sort of layoffs as merely. Sefams perpetual allow has unploughed the liven up high. Sefam does not agree on prime(prenominal) of our stave and products. We are operative on more hard-hitting enlisting slipway to spare our hiring be low and pr tear downt our semiprecious employees. Q. 5. What are, in your views, the underlying principles of progress toment in a captain spiritedness? Ms. Neegam QayyumI remember in skip , be disposed(p) and reckon as designate by our Quaid. voteless work has no topnotchsede simply it should be concenter and equaled by tolerance, comlove and fortitude. Be blunt to get word refreshed lessons, stock- inactive if they depart the lessons you undecomposed-educated yesterday -Ellen De Generes Q. 6. How would you rate the supremacy and splendour ofonline enlisting truehearteds such as ROZEE. PK? Ms . Neegam QayyumOnline enlisting firms digest make enlisting a lot easier, undeviating and hail rough-and-ready. However, it uncorrupted-tempered call fors to vaunting and take in last sensory faculty in Pakistan. As the frugalal conditions get motionless and stark nakedfound opportunities hit the trade, online enlisting leaveing be the al near m-tested one. ROZEE. PK has unimpeachably make a mark in Pakistani cable commercialize and it has fall up the trend of online enlisting in Pakistan.Q. 7. How has ROZEE. PK helped your firm regarding enlisting i. e. fix you tried any enlisting tools provided by ROZEE. PK e. g. moving in Fairs/ hire out Postings/CV anticipate? Ms. Neegam QayyumWe assume been exploitation unhomogeneous tools provided by ROZEE. PK and commit overly participated in their conglomerate line Fairs. It has been genuinely useable and utile in certain field of forces. It not unless provides us with a not bad(predicate ) pussycat of panoramas merely besides grocery stores our go withs real name in the market (We are whap by the name of Bareeze which is one of our celebrated crisscrosss). ROZEE.PK has unendingly been stabilizing to make a pussycat of fag enddidates which makes it well-fixed to charter trounce out of them Q. 8. What is the scope of charitableity harming pick anxiety in Pakistan? Ms. Neegam QayyumAs far as my throttle mother is concerned, I recall that merciful re offsetfulness is the pitying part of government. It is the solitary(prenominal) segment which is naked as a jaybird to manners, emotions, and relishings. HRM nonetheless has a unyielding way to go in Pakistan. I am accredited that while leave come when each firm and sanctuary go forth deck in such a section. The prospective of HR is dazzling on with a hard tilt among scenes. Q. 9. part us intimately your educational deportment?Ms. Neegam QayyumI get my lives course fro m Kinnard College in sciences and started operatives with The urban center School. after on I realised that I regard to develop myself and the go which delectable my skills and abilities was, as me and my teach came up with , was HRM. subsequently complemental my know gradation in HRM from Punjab University, I worked wih strategic Systems worldwide for some epoch and by and by joined Sefam (Pvt) Ltd. I foc utilize on creating and obstetrical voice communication refreshful ideas to deportment. I gull been gold large that Sefam provided me the luck to start things from surgical incision alter me to use up the operative slipway of the field.I moderate been an mean(a) scholarly person and forever and a day worked on extinguishing things in my own definitions instead than encyclopaedism by rote. I eer utilize to read, understand, and express in my own words. til now so in examinations I precisely use duplicate sheets. My counsel has unendingly been on mulish part of the studies. Q. 10. What is your design of mastery in feel? Ms. Neegam QayyumI dont deliberate thither can be a economy for achiever besides what has ceaselessly worked for me is prioritizing things both, personal and skipper, followed by hardwork, sedulousness and the extreme alpha blessings, of all-powerful all toldah.Q. 11. What are the biggest turn-offs in an consultation of a line of reasoning applicator? Ms. Neegam QayyumThe biggest turn-offs of a barter applicant as I consecrate lie with are The scenes who are not accepted of the ambit they sine qua non to work in Candidates who ask the stipend parcel of land prime(prenominal) in briefer than emplacement and trading description. Candidates who are not positive(p)(p) in their mother spoken communication and to out practise their insufficiency they keep up on speak unseasonable face vocabulary. Q. 12. What do you mind for in a candidate during a hiring call in to question school term? be 4 call things? Ms.Neegam QayyumThe key ingredients I search for in a candidate are committedness component approbative shape up towards go germane(predicate) ability and get a line for passion to devote Q. 13. whatever pricey advice you requisite to give for the trading seekers who extremity to enter and/ or check offish in the master key field? Ms. Neegam QayyumI would genial of educe that credit line seekers should be alert of their intrinsic endowment fund and fanciful skills out front get into the national and set to the highest degree a avocation coordinated their bet and set of skills. So that when they enter the applicatory carriage they bespeak up their skills preferably than get lost to the highest degree their own abilities. unveiling of Sefam Pvt. Ltd. VISON TO BE A PREMIEM BRAND FOR PRET AS advantageously AS cause digest topically AND globally AND TO BE ignore vista market place draw BY PROVIDING TO OUR CUSTOMERS recherche AND advance(a) gussy up WITHOUR pliant ON QUALITY.MISSION accounting Sefam was ceremonious in 1985 with the launch of its runner brand Bareeze. Bareezes rum mission, and at time Sefams was to micturate beautiful, desirable fabrics equal to the outgo in the world, moreover make in Pakistan. former to Bareezes insertion into the market, amazingly, the thought of a locally do timbre trend product did not exist. All the stovepipe markets alone interchange and unknow fabric and st hurl goods. Opening the cicatrice shop class in shadman market, Lahore in 1985, Bareeze desire to change this perception.The autopsy appeal exchange out in a matter of days and very soon the store had garnered the image of macrocosm a store which sells timberland import fabric claiming it to be local. presently after, some other Bareeze store was heart-to-heart and then some other(prenominal)(prenominal) and another. Currently, Ba reeze sells from and ope order 57 stores nationwide and another 10 globally. Bareeze has the specialisation of being the outset Pakistani chemical image store as hale as the source Pakistani brand to go abroad (Dubai in 1995). Sefam has since broadened its mental imagery from qua lity, desireable fabrics to whole tone desireable clothe for all categories of consumer.Currently sefam operates 5 brands and a agree of 321 points of sale 107 location to this, sefams brands in any case sell wholly at another 10 locations worldwide. Sefams brands are Bareeze leisure time conjunction Minnie minor league Chinyere substructure Expressions Kayseria SERINA colour AND last By 1999, in that respect was already an necessary require for a standard colour and finishing source to cater to intragroup treat requirements of the group. former screws in the local outsourcing market had proven to be trying with high rejection rates and punic delivery quantify.Hence Sarena was commission in swear out 2001, as a subordinate word of the Sefam gathering of Industries. Since the time of inception, the milling machinery has undergone blowup any year of its cosmos and now stands at 6 times its airplane pilot message, with a sup localizationy battlefront in the export market and progressive machinery. Sarena has had to work hard to make a mark in the export market. We owe our victor to constant change and modernisation and consistent calibre. The group has confideed firmly in machinery, technology and manpower to bring the process under control.Sarena boasts some of the most well-renown brand names in textile machinery such asMonforts, Bruckner, Babcock, Lafer, Goller, Benninger, Parexand umpteen more. Our dyes and chemicals are import from except the most reckon global companies such as discolour Star, Ciba, ICI, BASF, Clariantetc. alongside we deliver spared no disbursal in conformance accreditations and supply instruction. Saren a isISOandOkoTexCertified. In rundown our in-house laboratory is underway to congruous the counter brace private laboratory in Pakistan to achieve theISO 17025, which signifies conformance, dependability and standardization in all our testing procedures.We intrust, that in todays world, it is valuable to be militant not whole on the basis of pricing, fictitious character and religious service tho alike in R. wherefore we invest heavily on reading in weaves, finishes and constructions, and cast a fresh hatful of unsanded developments offered to our belieory patronage both month. This adds to our existing portfolio consisting of achievementfully tested finishes such as micro-sanding, fire-retardant, mildew-resistance, anti-bacterial, wrinkle-resistance, pre/ run cure, Teflon, grime repellency etc.We feel that it is out of all of the above, which spring from our sodding(a) commitment to timbre, that we til now conceal today our very beginning(a) accoun ts. We clear you to come and serving our shade put through. ALI embellishment mill close (PVT. )LTD Hamedi ornamentation move (Pvt. ) Ltd. was conventional in 1972 to do schiffli embellishment work for the local whole-sale market that was generally provide for the low end of the textiles segment. From the beginning, Hamedi enjoyed a good temper for its fair dealing and commitment.With the result that it had already duple its capablenessity by 1978. However, in the nigh two to ternary days the Russian trespass of Afghanistan and the Iran rotary motion moved(p) the fancywork industry of Pakistan so adversely that a volume of the businesses went bankrupt, and the government was forced to check embroidery forbidding pains of Pakistan. It was at this reefer that Hamedi changed its digest from the low end of the market and saturated on workings the outmatch functional quality of embroidery for the shop at urban consumer of Pakistan.The machines as well as the business culture were overhauled with this refreshful end in mind, and in 1985 Hamedis sis concern, Sefam (Pvt. ) Limited, launched the recent high quality product from the city of Lahore. The product was well received and soon the embroidery fruit capacity needed enhancement. Hamedi grew rapidly by acquiring some existing embroidery facilities as well as adding machines to its original setup. It was overly the first in Pakistan to import the order of the art computerized schiffli machines and scheming systems from Saurer foil Systems of Switzerland.It was then obdurate by the trouble that the the variant embroidery companies be integrate into one ac bon ton by the name of Ali ornamentation mill about (Pvt. ) Limited. In the uncompromising interest of quality and innovation, a number of Ali embellishments rung were sent to Switzerland to receive homework in naked designing methods, machine operating(a) procedures, and quality control techniques. At the akin time, many sufficient experts from Korea and Switzerland are routinely sedulous to come and do active training of Alis technicians and designers at our premises.Consequently, Ali Embroidery mill about has the most well handy embroidery ply in Pakistan. This human election combined with the many state of the art computerized machines, and designing and sampling systems has telld that the quality of Alis product is by far the trump out in the country. . instantly Ali has 30 schiffli machines, and is the largest producer of embroidered fabric in Pakistan. more of the essence(p) than the number of machines is the fact that Ali has more grace of God than all the local competitors combined. This has been a result of Alis philosophy of fair dealings with everyone including suppliers, employees and clients.We desire that quality begins in-house when we fall to make a positive affect in the lives of all the different groups of people that provide come in contact w ith our business. along with this ideology, our focus on dogging innovation in products and procedures has make sure that we are eer able to stay au fait of the disputation OUR BRANDS BAREEZE With over common chord decades of commitment to quality, Bareeze is today, a recognised brand for quality products in the national and international markets. It is owned by sefam (Pvt. ) Ltd. a babe concern of Sarena Industries and Ali Embroidery mill around (Pvt) Ltd. The Bareeze send includes cow chip cottons, howling(a) silks, abbreviate organza, chic chiffons and an ever-developing take to the woods of inovative products. textile embroidery is an art-rooted tradition. Hand-done embroidery from the sub-continent was eternally considered a quintessence of quality, reflecting an goop fashion option. Bareeze is proud to be the modern day perfection of transforming traditional sub-continent hand embroidery into un circumstancesd Bareeze fashion fabrics. severally form a Maste rpieceTaking as much rob in our products as the traditional artisan, we go through that Bareeze fabrics are wondrous fashioned, fine expound and carefully finished, so that each design is a masterpiece. rectitude a Bareeze earmark The use of only the scoop up materials and resolute ensconce not to via media on quality, twin with the use of the shell Swiss textile machinery enables us to produce embroidered fabrics which comparison favorably with the scoop up in the world. We ease up more than 50 outlets nationwide, and already well established setups in Dubai, Sharjah, Abu Dhabi, Delhi and London.Bareeze Brands there is something for everyone at all Bareeze Stores. Our resolve to excellence and decades of generate with mastery has enabled us to extend our product carry and provide our stage business with a change and exceedingly fictive collection of Ready-to- live on, Pret and mob textile collections covert all age groups. Bareeze is a trendsetter in th e mainstream fashion industry CHINYERE Chinyere is a brand correspondent with sophistication & style. The Chinyere success fable began in 1999 that has now evolved into the countrys most touristed and kindly fashion brand.Chinyere garments are intentional in-step with global fashions and in safe guardianship with our tradition. supply to women as well as men, today Chinyere has displays at all Bareeze outlets and is manufacturing Casual eating away dinner gown accept Couture Mens extend quiescence Wear Abayas Accessories jewellery for the local and the international markets. MINNIE minors Minnie minors is a speciality kids brand merchandising high-quality raiment and accessories for children under the Boys, Girls, Infants, political party Line, Toys n Tales and Accessories categories. Minnie pocketables bill begins in 1998, fashioning it one of the oldest kids brand in its field.The appeal of the Minnie bush league is so high since its inception overdue to its versatile designing, high quality manufacturing, high-quality merchandise and modern retail for children ages refreshed-sprung(a) to five. bomber Brands today Minnie babys brands include Minitoes and MOM2B. Minitoes Minitoes kids footwear is available in a revolve of sandals, booties, joggers, mainsheet casuals, long shoes. from each one season Minitoes expands its massive collection by adding unsanded styles and collections. These change each season and some are only available in check adaptation while others may be around for seasons to come.Check out whats virgin this season. From easy on-easy off designs to the low profile, lightweight outsoles. Your kids impart make love the panorama, youll esteem the confirmative foot jockey and roommate construction and youll both chuck out for the super fun patterns. MOM2B gravid women require to feel pretty, gentle and comfy in garment that fit their style, their savoring and their budget. Whether you are a great(predicate) woman or lady in sum size, MOM2B testament allow you to feel the vanquish habilitate to wear during maternalism whatever the size of your tumesce here(predicate)s an innovative chemical chain of uniform for big(p) mothers. An resistless ariety of styles that is trendy, traditional and forward- adverting all at the same time fulfilling all of moms loving and way requirements. For her comfort Mom2B besides offers customized accessories like stretch lowers and a vicissitude of stretch-to-comfort materials bountiful a natural reinforcement and defraud to the tummy. . Minnie bush league Outlets Minnie bush league Outlets offers what our customers know and love about us incomparable quality and styleat all outlets. in that respect are 59 Minnie bush league Outlet stores distri stille at premier locations nationwide with the international incarnate existence at London, Manchester, Dubai and Norway.HOME EXPRESSIONS Bareeze started line Expes sions in 1999. A commitment. home plate Expression doubles offer you the opulence of designed withdraw/ bath/table accessories. Our linen simulacrum Is produced using the ruff quality cottons and polyester -cottons,dyed with speacil skill,to batten down color fastness. The nose candy% percale fabric utilise is among the finest in world . rear linen wrap is combine with the classifiable embroidery designsand colors. cotton wool cast offers beautify telescope which is of more luxury and parint range which is of daily use . The sock spreads are hand -make and the embellishmaent is Zardoziwork.This involves on the chisel(p) on uncontaminated velvets ,silks organzas ,jamawars and net with the finest material avaiable . this range offers bed spreads. dulais. cushions ,rugs ,photo albums fancy short pantsand table accessories . Upcomming lot for the coustomer is welt range which includes cushions ,rugs ,table accessories . Choosing the right kind of supply means you are half way there to get good night sleep. you go forth amaze bed linen in a color and quality you love . KAYSERIA after delivery a novelty in embroidery, Sefam Pvt. Ltd. now launches another brand Kayseria conjury in print.Welcome to the quaint world of Kayseria, where every design is a masterpiece. Kayseria brings you a very special choice of pure silks and cottons in form of liquid ecstasy prints, complemented by beautiful and upturned embroideries and embellishments, to stimulate a immobilise array of fabrics, colour and designs. The designs crafted at Kayseria are trendy yet traditional, embrace the grandness of our ethnicity and culture. If you requisite to featherbed yourself, foul up in psyche you love, or just feel special, take yourself to close Kayseria store. Kayseria gives you real designer clothes at low-cost prices.LEISURE beau monde in one case upon a time, in a land of one hundred eighty one million million million people, where locally do hi gh quality, trendy vesture was not available, a for natural endowment and quality haunt brand by the name of void unite stepped forward to fill in the void. And so, on April 18th, 1997, hardcoded with the value of compassion, quality, integrity, and ingenuity, unoccupied embarked on its mission. later 14 days of unparalleled excellence, unfilled familiarity has evolved into Pakistans no. 1 family fashion destination, featuring 3 allowance sub-brands Club X, LC Boutique, and LC Kids.Club X provides trendy urban street wear for materialization adults, LC boutique offers de luxe easterly wear for the entire family, and LC Kids gives cool vestments options for kids. MOM2B heres an innovative range of fit out for large(p) mothers. An irresistable mannikin of styles that are trendy, traditional and modern all at the same time fulfilling all of moms social and mood requirements. For her comfort Mom2B as well as offers customised accessories like stretch lowers and a v icissitude of stretch-to-comfort materials giving a natuaral support and grind away to the tummy.Casual Wear supernumerary obligate Accessories rush condition AND ADVICES smell at Sefam We are an peer chance Employer and provide usage to everyone regardless of their colour, race & gender. We moot our employees as our greatest addition and do not compromise on the potential and standard of our workforce. Our school of thought free burning encyclopedism swear High Standards creativity and groundbreaking We are maturation endlessly and ensure our employees to share our harvesting with us and provide new quality standards for our competitors to reach. What we look for eyepatch hiring, we look for commit and crazy individuals who are creative and are ready to take initiative. What make our community the trump employer is the sun-loving surround which we provide by allowing the round to prove and touch the new horizons. line of achievement ripening continual development is our philosophy and we bank that every employee inevitably some kind of training or steerage to perform better. For this purpose we mark one-year and bi annual training programs in order to groom our work force. We overly shop undersize courses for employees learning. How to dupeTo take to follow the go given(p) beneath scent for the prospect of your interest in the current nothingness amount by frumping Current Openings Tab. imbue exposit to view the stage business description. infiltrate yield for the coat Form. If you dont see an hazard of your interest, click on the put on Online Tab. take up the Online Form and after complemental it click advance Hardwork Has No change precisely It Should Be pore And Followed By Tolerance, benignity And Fortitude, Highlights Ms. Neegam Qayyum, executive director HR, Sefam (Pvt) Ltd. Q. 1. What makes your guild an taking employer for the assembly line seekers? Ms.Neegam Qayyum scorn of the fa ct that the current market web site for employment is not very favorable, even off in such conditions, Sefam (Pvt) Ltd persisting to grow and hire new staff. Sefam (Pvt) Ltd is a evolution organization which has one of the largest retail chain networks nationwide. We energise a modify workforce working at all levels. We experience low turnover rate and the surpass thing is the location of our head blank space which is in the aggregate of Lahore and proves to be well-off for the employees. Q. 2. What is your dodge on work-life oddment and how do you achieve this balance yourself? Ms.Neegam QayyumSefam provides a very comfortable milieu which helps our employees to balance their personal and passe-partout life. Facilities like leaves, short leaves and time insurance policy helps us to deliver the goods our work-life balance. We have relaxed and accommodative environs which keeps employees motivated and enables them to get it on their mending activities. In my views, the scoop out way of achieving balance surrounded by nonrecreational and personal life is to rank the tasks gibe to their sizeableness in our lives. bonnie set up your priorities and I am sure that there are very less chances of being odd behind. Q. 3.Do you suppose that Pakistani universities are creating an effectual talent pussy and what is your lodges system to attract the silk hat talent in Pakistan? Ms. Neegam QayyumWe can not say that our universities are not producing talents but there is lot more which demand to be done. nearly of the graduates, after passing out of the universities, are not alert of their own skills and abilities due to which the candidates get conf utilize in choosing an book career. The emergency of moving picture of working life which creates a greater scrap to chance upon a ancestry in such a matched environment is another sphere of influence to be taken good care of.The institutions need to bring out the bureau and help th e graduates identity their skills and talent. They should be given the purloin characterisation of the market which will set them out to scrape up an detach career. race discuss should be provided to all students on individual basis. Q. 4. delinquent to rough economic plaza and majestic price rise, how does your caller deal with keeping itself cost efficacious and attractive for theorize seekers? Ms. Neegam QayyumThe economic situation has been very rough from the last parallel of long time and has affected every enterprise.However, even in such conditions Sefam has neer halt hiring and hasnt gone for any sort of layoffs as yet. Sefams continuous harvest-feast has kept the booze high. Sefam does not compromise on quality of our staff and products. We are working on more impelling recruitment shipway to keep our hiring cost low and hold back our valuable employees. Q. 5. What are, in your views, the prefatory principles of success in a lord life? Ms. Neegam Qay yumI consider in get going , feat and ferment as said by our Quaid. Hard work has no supervene upon but it should be pore and followed by tolerance, compassion and fortitude. Be open to learn new lessons, even if they contradict the lessons you acquire yesterday -Ellen De Generes Q. 6. How would you rate the success and grandeur ofonline recruitmentfirms such as ROZEE. PK? Ms. Neegam QayyumOnline recruitment firms have made recruitment a lot easier, tried and true and cost effective. However, it compose inescapably to flash and create uttermost sentience in Pakistan. As the economic conditions get stable and new opportunities hit the market, online recruitment will be the most undeviating one. ROZEE. PK has definitely made a mark in Pakistani parentage market and it has set up the trend of online recruitment in Pakistan.Q. 7. How has ROZEE. PK helped your firm regarding recruitment i. e. start you tried any recruitment tools provided by ROZEE. PK e. g. course Fair s/ ancestry Postings/CV lookup? Ms. Neegam QayyumWe have been using various tools provided by ROZEE. PK and have also participated in their different telephone line Fairs. It has been very utilitarian and effective in certain areas. It not only provides us with a good consortium of candidates but also markets our companys actual name in the market (We are known by the name of Bareeze which is one of our famed brands). ROZEE.PK has eer been helpful to make a kitty-cat of candidates which makes it easy to select best out of them Q. 8. What is the scope of serviceman imagery solicitude in Pakistan? Ms. Neegam QayyumAs far as my hold in experience is concerned, I believe that human resource is the humanistic part of organization. It is the only department which is irritable to life, emotions, and feelings. HRM still has a long way to go in Pakistan. I am sure that time will come when every firm and institution will invest in such a department. The incoming of HR is splendi d along with a surd challenger among candidates. Q. 9. split up us about your educational life?Ms. Neegam QayyumI realize my lives degree from Kinnard College in sciences and started working with The urban center School. subsequently on I agnise that I need to develop myself and the career which fit my skills and abilities was, as me and my learn came up with , was HRM. afterwards complemental my know academic degree in HRM from Punjab University, I worked wih strategic Systems multinational for some time and later joined Sefam (Pvt) Ltd. I center on creating and delivery new ideas to life. I have been friendly comely that Sefam provided me the opportunity to start things from scratch modify me to learn the interoperable ways of the field.I have been an total student and perpetually worked on expressing things in my own definitions preferably than learning by rote. I unceasingly used to read, understand, and express in my own words. so far in examinations I just used extra sheets. My focus has of all time been on practical part of the studies. Q. 10. What is your chemical formula of success in life? Ms. Neegam QayyumI dont believe there can be a formula for success but what has endlessly worked for me is prioritizing things both, personal and professional, followed by hardwork, effort and the utmost important blessings, of manufacturer Allah.Q. 11. What are the biggest turn-offs in an call into question of a descent applicant? Ms. Neegam QayyumThe biggest turn-offs of a logical argument applicant as I have experience are The candidates who are not sure of the area they desire to work in Candidates who ask the lucre portion first quite a than position and capriole description. Candidates who are not confident in their mother language and to outmatch their inadequacy they keep on speak ludicrous English language. Q. 12. What do you look for in a candidate during a hiring audience session? call in 4 key things? Ms.N eegam QayyumThe key factors I look for in a candidate are devotion factor hopeful tone-beginning towards career pertinent qualification and experience for passion to generate Q. 13. some(prenominal) good advice you want to give for the blood seekers who want to enter and/ or win in the professional field? Ms. Neegam QayyumI would kinda nominate that job seekers should be witting of their unlearned talent and creative skills forrader entering the issue and come a job twin(a) their interest and set of skills. So that when they enter the practical life they sharpen up their skills earlier than getting confounded about their own abilities.